Den shot a slew of customer videos at TIBCO TUCON 2013 – here’s a roundup of some of the shoots not yet featured on JD-OD, starting with how NXP Semiconductor is using Spotfire for sales and marketing. In the feature video, Den talks with Henri Den Hollander, Solution Architect at NXP Semiconductor, about their Spotfire project.
The initial use of Spotfire for sales and marketing was in place in a matter of months, with dashboards provided to the account teams. But at Hollander explains, the long term vision for Spotfire is much bigger:
I have the vision that Spotfire can be used also in the total platform. You can manage your processes. You can do business activity monitoring. We can link our static data to the data, which is really flowing through the company. Then you become even smarter, I think. That way, all your systems are actually part of a business process, and a business process running over your systems also has event data. That data you can combine again with your financial data or your pricing data. You can steer your company even quicker.
Den also released a two part video with CIBC, which has used Tibco to solve process issues without boiling the ocean, as Den puts it. The conversations are with Neal Oswald, SVP of Process Management with CIBC. Here’s part one:
As Oswald explains to Den, if you can break each step in the mortgage process down and make it more efficient, you can create a better customer experience:
For CIBC, this means:
- measure the number of resubmits
- the time for the first decision
- time for the final decision
- the overall end to end processing time
- the input quality at the various stages
The sum of improving each phase in this process: a better customer experience. But to get a good project outcome, you need a plan for managing process change. That’s exactly what the guys dig into in the second video:
Oswald speaks to the results of the project: “We’re just getting to a yes faster or a no faster, so we’re not hanging a client out, but we’re also getting them through quicker.” Managing change is never easy, but Oswald’s team was able to use data to get the need for change across:
What we needed to do was create the compelling need for change. We used data to demonstrate to people that we had that compelling need. We used that insight say “we need to change” and then everybody started to get on with the program.
Den also spoke with Swiss Railways on how they optimized their operations with TIBCO:
In his diginomica writeup on the Swiss Railways TIBCO project, Den says:
SBB operates a very dense network of railway infrastructure that cannot be physically expanded but which was faced with a need to accommodate additional traffic loads. A central method of overcoming this seemingly intractable situation was to minimize network conflicts. this was achieved through real time messaging and alerts to drivers. These messages, which are generated at a rate of 7,000 per second, are carried on TIBCO infrastructure which in turn feeds business applications that predict traffic speed and movements throughout the network.
With no margin for error, Swiss Railways has been processing 1.5 Terabytes of data a day – and providing a user-friendly view to the drivers via iPads – which must also be timed with precision as the drivers can only look at their iPads during limited periods. It’s a memorable story.