Dealing with a mountain of text data which may or may not have business relevance is no small task. According to Paul Wagner, Senior Development Operations Manager at Luminoso, the key lies in filtering streams of data in ways that businesses can actually use.

Talking with Jon at the SAP HANA Forum in Boston, Paul cites the example of Luminoso being able to distinguish Grumpy Cat, a popular Internet meme, from the commonly used pair of words, which merely mean “unhappy feline”. Making that kind of distinction while using both structured and unstructured data could have an impact. How? By influencing buying patterns and providing marketers with actionable insights.

The guys touch on ideas for SAP’s startup program that could make an impact for customers. Bottom lin? Having access to the technology layer and landscape is a huge bonus. The more you can get your feet wet, the better off you’re going to be.

Show Notes

:32 The HANA Forum showcased  interesting approaches handling big data

1:21 How Luminoso disambiguates between an unhappy cat and Grumpy Cat, the Meme

2:14 The same concept could be used to affect buying patterns

2:52 Establishing links among complex concepts

3:56 Paul imagines running Luminoso against e-mail data, pairing up like-minded innovators

4:56 HANA Startup Forums: the more startups can get their feet wet, the better

Disclosure: This video is part of a project commissioned by SAP to amplify startup activity and developer innovation on HANA, mobile, and the SAP cloud.