At the end of all three Sapphire NOW 2013 conference days, Jon gathered a rotating cast of characters to assess the week’s events. The day 1 shoots are broken into three segments: the keynote assessment (above) and also a look at SAP mobility and the HANA startup program. On day 1 Jon was joined by John  Appleby, Harald Reiter and Graham Robinson.

The first item at hand? Scoring the Day 1 keynote address delivered by co-CEO Bill McDermott.

We join the conversation with Harald saying that a message from previous years rang truer than ever this time around: “This is a new SAP. Not old-school SAP.” John adds that SAP wants it known that they are reaching the end consumer – part of SAP’s attempt to position itself as a B to B to C company.

However, the guys discuss the issue of geographic and gender diversity as a downside.  Graham translates that to mean there was too much testosterone on the stage. Plus, he jokes, they missed out big time by not having a cricketer up there. John says that, for him, it was a very male, American-vibe on day 1. He wants to see if that is balanced out on day 2 and day 3.

Show Notes – Clip #1  (above)

:21 Two main messages: SAP is a B-B-C company that is also very human

2:00 ”A little too much testosterone on the stage”

2:58 NFL/NBA theme underscored emotional loyalty enterprise companies need with customers

The guys shifted gears to discuss SAP’s Afaria cloud announcement that came later in day one:

Show Notes – Clip #2

:30 Day 1 highlights – rapid fire

1:34 Afaria cloud announcement: significant, if underplayed. Pricing is clear – for a change

2:37 Afaria, SAP’s “rough diamond”, costs users a flat charge of one euro per month

3:12 Partnership with Mocana keeps private and business phone lives separate and secure

The second video kicks off with quick takeaways from Day 1.  The guys then hash out the Afaria cloud announcement as significant, but surprisingly underplayed. The big thing for Graham is the pricing, which, unlike previous SAP ventures, is transparent, clear, easy to find – and, at a euro per user per month, competitive, as well.

The conversation turns to how SAP is addressing the security issues, as well as the partnership with Mocana, a mobile security vendor. Harald explains that upside this way: You have a private life and a business life on your phone. And, with Mocana, the business life gets secured and controlled. But your private phone life is essentially untouched.

Next up – assessing the SAP HANA Startup Program:

Show Notes – Clip #3

:20 Startup program is well on its way, though issues remain

1:14 Some startups, with 300+ customers, are startups only in a HANA context

2:36 Are enough startups saying, “I want to use HANA because it’s the best”?

3:32 With no downloadable option, HANA remains hard for some developers to use

The guys agree on one point at the outset: With 400+ startups participating and a $30 million funding pipeline, the program makes for a good story. But for building apps on HANA, a couple of key developer issues remain. Jon points out that startup and developer engagement is a little bit different, only because a lot of the startups involved have significantly more resources than an individual developer on their own steam.

Jon notes that, with some of the startups having as many as 300 customers already, it’s hard to consider them all classic startups – though they are new to HANA. Still, as Graham says, with no downloadable option, it’s hard for developers to get their hands on HANA. So there is work still to do on HANA developer engagement, despite the significant progress made. The guys also touch on the relevance of developer topics to SAPPHIRE Now – a conference with a business user focus.

Disclosure: SAP paid most of Jon’s travel and expenses to Sapphire Now Orlando.