Based on prior experience of getting lost in the world of corporate behemoths, Dan Somers, CEO, Warwick Analytics, tells Dennis that he initially didn’t see much potential in opening up a conversation with the likes of SAP.

Without so much as knowing about the HANA Startup program, Warwick found itself being parachuted into it around October 2012. He didn’t realize SAP worked with small companies, let alone startups. Like all startups, Warwick has no time to waste, so Dan was understandably cautious about working with SAP.

Fast forward a few months, and Warwick Analytics is now a full-fledged SAP partner. SAP and Warwick are currently working on joint opportunities and are looking to make money together.

Show Notes

:42 How Warwick Analytics “parachuted in” to the HANA startup program

1:29 Why Dan initially shied away from SAP

2:39 Together, the companies offer something the customer needs

3:20 You really can deal with SAP if you’ve got the right solution, timing and product

Disclosure: This video is part of a project commissioned by SAP to amplify startup activity and developer innovation on HANA, mobile, and the SAP cloud.