Chef Jerome’s goal is to close the gap between informational and e-commerce web sites. Their plan? Integrate recipe web sites with real-time pricing and purchasing information. At SAP TechEd Las Vegas, we talked with CEO Antoine Durieux about Jerome’s goals and how HANA fits into the equation.

Antoine tells Jon the story on how they discovered HANA the old-fashioned way (via Google) and the challenges they overcame getting the app to market. As it turns out, adding the HANA/in-memory capabilities to their existing product took only one month. Security of data is a major issue for Jerome’s customers – Antoine explains how SAP has given them an edge with customer confidence in data security as well.

0:38 Jerome found out about HANA – by Googling

1:13 Why the company became interested in in-memory

2:06 How HANA solves their problem

2:25 What Jerome has built, and how it works

3:26 How real time updating impacts customers

3:56 Building the app

4:27 Challenges taking the product to market

5:15 Plans for future growth

Disclosure: This video is part of a project commissioned by SAP to amplify startup activity and developer innovation on HANA, mobile, and the SAP cloud.