Admaster Digital Marketing COO & co-founder Ethan Tsai made the trip from Shanghai to SAPPHIRE Now Madrid to tell his story and explain how being a part of the HANA Startup Program is impacting Admaster’s go-to-market plans.

As Tsai explains, Admaster intends to use HANA to process billions of ad impressions per day, but originally there were some concerns when deciding to transfer over to the HANA platform. Ethan discusses these concerns as well as how Admaster is working with SAP to get the most out of what HANA can do for them.

Show Notes

0:43 How Admaster was drawn to the potential of big data

1:40 Admaster decides to partner with HANA

2:59 Why HANA’s processing speeds can impact Admaster’s clients

4:17 Admaster’s current plans for building out the app

5:14 How potential customers are responding

6:15 How much support should a HANA partner startup receive?

Disclosure: This video is part of a project commissioned by SAP to amplify startup activity and developer innovation on HANA, mobile, and the SAP cloud.