The Linear Logics team was a finalist in the SAP TechEd Las Vegas “Mobility Madness” challenge. One day prior to the show, we talked with Rajesh Sundar (President) and Randall Engalla, VP Sales and Marketin, about what it takes to build a great mobile app. The guys tell Jon why so many mobile apps are bad, and why domain expertise (in this case supply chain management expertise) is such an important factor – along with a great UI.

Show Notes

1:16 What’s the secret to building a great mobile app?

2:11 Mobile app design: starting with a customer pain point

4:03 Accurate forecasting is a “multi-million dollar problem”

5:20 Why should forecasting be mobile?

7:00 Tech isn’t hard – “the key is identifying what you want to build”

7:48 Customer Demand Management – the app development timeline

8:40 the three ingredients of a great SAP mobile apps

Disclosure: This video is part of a project commissioned by SAP to amplify startup activity and developer innovation on HANA, mobile, and the SAP cloud.