Keytree always seems to find itself in the midst of some kind of TechEd excitement. This time around, it was about their new app Store Trek, which Keytree was set to debut at DemoJam. To find out why retail apps are stale and what Keytree intends to do about it, Jon talked with Nic Doodson and Will Powell at SAP TechEd Las Vegas. The guys divulged how they used NetWeaver Cloud to build Store Front and why they are serious about 3D shopping.

We also asked the guys why Keytree has been able to get so much visibility out of their app building and why more firms aren’t following that model – yet. Dennis mixed in some footage from Keytree’s DemoJam presentation into the clip – a competition Keytree ended up winning.

Show Notes

:30 How Store Trek was built

2:03 Retail apps are getting old – online shopping needs to be interactive

2:37 Working with NetWeaver Cloud and HANA

3:33 CEO Vision as another example of how UIs are radically changing

5:14 It’s not just about DemoJam – taking apps to market

6:00 Why aren’t more companies following Keytree’s model?

Disclosure: This video is part of a project commissioned by SAP to amplify startup activity and developer innovation on HANA, mobile, and the SAP cloud.