In August 2012, FanAppz found out about the HANA Startup Program. A couple months later, they were set to go live with their HANA-enhanced platform. To find out how they pulled it off, we caught up with Jon Siegal, CEO of FanAppz at SAP TechEd Las Vegas. Jon tells us how they built the app, why they needed HANA, and how they built a business model beyond the social media hype.

Show Notes

:33 The FanAppz business model – turns “fans” into customers

1:43 Beyond social hype and into real business models

2:47 How to turn “likes” into customers

4:37 Why is HANA needed?

5:16 Quick launching from the HANA startup program

5:55 Integrating data from back-end systems

7:00 What does it take technically to build a HANA app?

8:10 Looking ahead – what’s the best case scenario for FanAppz?

Disclosure: This video is part of a project commissioned by SAP to amplify startup activity and developer innovation on HANA, mobile, and the SAP cloud.