Many people think dealing with SAP is hard. When it comes to the startups – think again. SAP is making it much easier than has been the case in the past. CMO Jonathan Becher leads off this set of clips from JD-OD on SAP startup culture. We also hear from Tim Straight, VP Services and Business Development with Zettaset, one of the startups in the HANA Startup Program.

Straight explains how being honored for “best big data startup” raised Zettaset’s visibility. Getting their solution SAP certified was another boost. Markus Ament, Chief Product Officer with Taulia – another HANA startup – adds his story. As it turns out, working with SAP in the HANA startup program was not like they expected – in a good way.

Show Notes

:10 Jon Reed introduces the SAP Startups series

1:20 Jonathan Becher on how SAP made it easier for companies to join “the ecosystem”

2:00 Zettaset’s experience as a “big data startup” in the SAP world

2:30 How Taulia raised their profile as an SAP HANA startup

Disclosure: This video is part of a project commissioned by SAP to amplify startup activity and developer innovation on HANA, mobile, and the SAP cloud.