Being an SAP startup means getting the attention of the big boys. SAP’s cooperation from a marketing and product support perspective can be invaluable. So how do you get it done?

Joe Hyland, Senior Marketing Director with Taulia – a startup in the SAP HANA Startups Program –  explains how you get SAP’s attention. Hint: focus. Put skin in the game.

Show Notes

:10  How do you get the attention over the big players? Hyland: “One word: focus… We care about invoicing and dynamic discounting – this is all we do.”

Disclosure: This video is part of a project commissioned by SAP to amplify startup activity and developer innovation on HANA, mobile, and the SAP cloud.