In what has become a SAPPHIRE Now tradition, Jon and Dick Hirsch commandeered an empty meeting room the day after the event. The goal? Make sense of SAP’s cloud direction.  The guys dig into SAP Business ByDesign and why partners at the show had serious questions.  Hirsch explains what he took from the event and what he thinks customers need to know from SAP about cloud going into TechEd season.

Editor’s note: this video was filmed several days prior to the news of SAP’s Ariba acquisition bid.

Show Notes

:44 Cloud messaging versus HANA messaging – do the two connect?

1:52 Dissecting the future of Business ByDesign

2:52 Why ByD “process integration” seems to be giving way to individual products

3:59 SAP’s  cloud direction: are apps winning out over PaaS?

4:52 Cloud integration is not trivial

5:31  Does cloud matter to SAP or is it “all HANA all the time”

6:49 Lars’ view of “loosely couple” versus cloud integration

7:25 Will SAP’s partners play a role in app development and integration?

8:28 Future of the NetWeaver Cloud

9:26 What do SAP’s customers need to hear next?