Prior to Bridgette Chambers appointment as CEO ASUG, it is fair to say the organization was in trouble. A year later and Ms Chambers has brought a new sense of direction, chopped $1 million out of budget, raised the membership and started to hold SAP’s feet to the fire on promises. In this conversation, we run over the highlights of what’s happened, walk through some of the challenges and discuss what she wishes to see coming out of SAPPHIRE Now 2011. The number one thing? Value for customers.

Here is the audio version: