This week I spent several days with SAP at its Walldorf HQ. During that time, John Wookey, who heads SAP’s on-demand strategy explained what has been going on and how Sales OnDemand in particular came into being. The 18 min 53 sec video goes into a lot of detail about this topic. The core of this discussion occurs at around 6:27. Later, at around 12:34, John gets into how this will impact other line of business applications.
Here are the show notes:
0:00 – The background and Frictionless
3:51 – An opportunity to rethink
5:42 – Generational shifts
6:27 – Design thinking
9:23 – Process, people or both?
12:34 – How does deisgn thinking inform the new categories of application?
15:38 – Meeting the challenges of different functional entities
17:20 – A year’s time?
Here is the audio version:

Excellent video – probably the best I heave heard a message conveyed by an exec from SAP. Nicely done